The Salon Paradise site is a little unusual in that the owner of the site doesn't even own a computer (and doesn't really want one), so I did this site mostly on my own without a lot of feedback from her during the design and implementation process. It is also a little unusual in that most of our communication occurs in person. Although I've at least met all my clients in person once, we very rarely actually see each other. Most of our communication is via email or phone meetings.

In order to get an idea of what the salon owner, Marta, wanted, and what would best reflect her and her business, and encourage the type of business that she wants to concentrate on, we sat down in her salon and went through literature on her products. Previous to this, she made a list of the items that she would like to see on her site. This included a general color scheme, the palm tree which appears on her business cards, and a list of products. The copy for most of the pages came from her notes, interviews with her, and the product packaging. The reps which she works with were happy to cooperate and help her sell their merchandise. The images on the site came from various sources such as product packaging (which I scanned and manipulated so that they appear to "float" on the screen, or cropped so that you only see the hair samples and not the model's faces), photos of the interior of the salon, and a little clip art.

The Salon Paradise site presents a lot of useful information in an easy to read format, it's easy to navigate, and it's fun to use. As is typical with the sites created by Artemis Computing, unless the client specifies otherwise, the pages are flexible. They are equally functional and equally attractive on small and large monitors. You can test this by looking at the site with your browser set to something less than your full screen size and manually making your browser window smaller and larger. The information on the page shifts around and adjusts itself to fit your screen. That takes a little more skill when laying out the pages, and it also requires the right amount of text and images, especially on a site like Salon-Paradise.com (because of the large floating images), but, just like professional hair color, it's well worth it!