What is a search engine friendly site?

Search engine friendly sites are sites which are "physically" constructed so that search engines, robots, and their kin, can easily find their way around the site. These entities do not have eyes so things have to be clearly labeled and linked in a certain manner, and without getting technical, it also helps to have the file structure and page organization schemes set up in certain specific ways. It doesn't really take any more work to design a site so that it is search engine friendly, versus virtually invisible, just awareness and experience.

Why do you care?

You don't if you don't care about attracting visitors to your site, or keeping them there, or you plan to do so much paid advertising that you are confident that you'll drive enough traffic to your site without the need for it to "sell itself".

There is also the issue of attracting the 'right' kind of traffic. A search engine friendly design optimized for your product is one of the standard features in all sites crafted by Artemis Computing.

The same design & construction philosophy which makes web sites most accessible to nonhuman web surfers also improves the ability of human visitors to get the most from web sites, resulting in a better and faster delivery of your message, and fewer frustrated visitors.